Asus is a well-known brand when it comes to Graphic cards, Motherboards and it has 29 years of excellence in technology, innovation, and design.

Asus entered in the smartphone industry around mid may 2014 and launched few great devices such as Zenfone 5, Zenfone 2, Zenfone Zoom, Zenfone Max and the list goes on till Zenfone 4 that was launched in August 2017.

Now Asus India plans to take hard on its rival competitors like Xiaomi and Huawei ( Honor ) with its new offering in the ZenFone series ” Asus Zenfone Max Pro M1 ” so let’s have a look at the specifications.

“India remains a key market for our smartphone business and we wanted India to be one of the first countries to receive our brand new ZenFone Max Pro (M1),” said Mr. Shen. “We are proud to be working with Qualcomm Technologies to make ZenFone Max Pro (M1) one of the most powerful yet battery-efficient smartphones for all Indian consumers to enjoy.” 

 Commenting on the launch, Ajay Yadav, VP, Flipkart said, “Flipkart has been at the forefront of driving innovation and growing the adoption of smartphones in India.  With the strategic partnership with ASUS, we are now expanding our efforts in redefining the market by launching smartphones that are ‘made for India’. Backed by our deep understanding of what customers are looking for, the ZenFone Max Pro (M1) is a complete package of cutting-edge technology and great specs at a compelling price.”

Larry Paulson, President & Vice President, Qualcomm India joined Mr. Shen on stage to add, “Qualcomm Technologies shares the ASUS commitment to exceptional design and quality, With the launch of ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an ideal balance of exceptional battery life, outstanding performance and consumer value.”

Specifications Of Asus Zenfone Max Pro M1

Asus Zenfone Max Pro M1 sports a beautiful 18:9 full view, 5.99 inches, FHD+ 2.5D curved display with contrast ratio 1500:1 for more vivid colors. The color gamut is 85% NTSC that means a clear true to life display along with brightness levels up to 450 nits.

There is massive 5000 mah battery that supports fast-charging and can be charged fully from 0 to 100 % in just 2 hours 42 minutes. Interestingly, despite having a larger battery than Redmi Note 5 Pro it charges 30mins faster than 4000 mah battery on Redmi Note 5 Pro. Sadly, There is no USB-Type C port.

Coming to Optics, There is a dual rear camera setup 13 Mega-Pixels with an aperture f/2.2 and 5 Mega-Pixel for depth-sensing for more accurate bokeh and close-up objects. On the front, you will get an 8 Mega-Pixel Selfie-shooter with a soft light led flash.

The rear camera can record 4K UHD (3840 x 2160) videos, 1080p FHD videos at 30 / 60 fps and 720p HD videos at 30 fps.It can shoot still photos while recording the videos.

The device is powered by Qualcomm’s Snapdragon 636 octa-core processor manufactured on 14nm process coupled with 509 GPU. The processor is clocked on 1.8 GHz and the performance is incremented by 1.54 times the Snapdragon 625 processor.

The device is running on Pure Stock Android Oreo 8.1 and as promised by ASUS will get two major Android updates: Android P and Android Q.

Besides the powerful specifications, Asus integrated a powerful audio system with 5 magnet speaker and NXP Smart Amplifier. Asus has also included a MAXBOX as an accessory in the retail box to boost your audio by two times.

Other Features Of Asus Zenfone Max Pro M1

Dual SIM + a separate SD Card Slot that can be expandable up to 2 TB, face unlock, a fingerprint sensor.

Availability And Pricing Of Asus Zenfone Max Pro M1

Asus Zenfone Max Pro M1 will be available in two variants: 3 GB ram with 32 GB storage and 4 GB ram with 64 GB of storage.

It will be available in two colors: Deepsea Black and Gray.

The 3 GB variant is priced at Rs 10,999 while the 4 GB variant is priced at Rs 12,999. There is also a 6 GB ram variant with 64 storage that will be launched soon as Asus says and the said price of 6 GB variant is Rs 14,999 only.

The 6 GB variant will come with upgraded cameras: 16 MP rear as opposed to 13 MP present on current 3GB and 4 GB models along with 16 MP as a front selfie shooter.

The sale will begin on 3 may 2018 via Flipkart.

There are some offers as well if you buy on the launch day:

  • Vodafone offers 10GB additional Data Free per month for 12 months (Rs.199 Plan and above) for both prepaid and postpaid customers if using plans with a minimum of Rs 199  on prepaid and 399 Red Plan on postpaid respectively.
  • For prepaid: Weekly telco and non-telco discount offers for Youth Consumers.
  • For Postpaid: Red Shield – Device Security Insurance Plan Free for 2 Years (Red 499 Plan and above).

Flipkart launches ‘Complete Mobile Protection‘, India’s end to end post-sale assurance at a special introductory price of Rs. 49 in partnership with Asus. It offers comprehensive coverage and ultimate convenience to the customer with doorstep pick up and drop service.

In addition, there is an extra Rs. 1000 off over regular exchange of models and to spread buying cost a special no-cost EMI, up to 12 months on all credit cards and Bajaj Finserv Limited.

Quick Review Of Asus Zenfone Max Pro M1

The device felt slim in hand despite having massive 5000 mah battery. The real competition is Redmi Note 5 Pro that boasts similar specifications but the areas where Asus leads is the battery, Design, and Cameras.

We were not expecting that Asus will launch at this price point. At Rs 10,000 for 3 GB variant and 4 GB variant At Rs 12,999 it simply challenged Xiaomi’s Redmi Note 5 Pro which offers same processor and same display format.

As of now, Asus Zenfone Max Pro M1 beats the competition very easily with the new offering in the ZenFone series.

What do you think of the ASUS strategy to take over brands like Xiaomi and Honor? do let me know in the comment section below.




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